GRACE COLLEGE CROSS COUTNRY AND TRACK & FIELD BRANDING

Every spring the Michigan Football team puts their talents on display for Wolverine fans to see. Our objective was to capture the newest players making their unofficial Michigan debut and translate that moment into engaging, fan-focused content. The coverage delivered a mix of premium photography, licensable product imagery, and social-ready assets designed to build excitement for the upcoming season and give supporters an early glimpse of what’s ahead including the Class of 2025’s Number 1 Prospect: Bryce Underwood.