Woodson Whiskey x Champions Circle

During the 2025 Michigan Football we partnered with Woodson Whiskey and Champions Circle to help launch their collaboration campaign. This campaign is to promote Heisman Trophy Winner Charles Woodson’s new whiskey while 10% of all proceeds are donated to Michigan NIL.

Our job was to help promote this collaboration through social content that will drive Michigan fans to take action in the midst of college football season.